Tuesday, November 26, 2013

Take Better Pictures: Composition and the Rule of Thirds

As a portrait photographer, I am constantly paying attention to how a scene is composed.  The "rule of thirds" as we'll discuss here today, has become second nature to me.

When you view an image, have you ever paid attention to how your eye travels around the scene? 

The artist, or photographer, painter, or designer most likely placed certain elements of the finished piece in specific locations on the page.  The better artists purposefully influence how you view the final image - where your eye travels -  as you take in and digest the scene. 

Today's blog entry will help you take better photographs.  Perhaps you only use the camera built into your cell phone, or you have a pocket instamatic camera. Or you've invested in something more expensive.  It's not so much about the tool in your hands, but more about how you guide that tool and what you see unfolding at the moment that you decide to click the shutter.

So let's dive in.

Pick up your camera. Take off the lens cap.  Aim your camera at the computer screen, that's right ... at this blog post.  Position the camera in such a way that the image to the right fills up your camera's view finder, just so you can still see all four of the outer edges ... top, bottom, left, right.


Now take the shot.

Besides having a useless tic-tac-toe app that doesn't function, you can amaze your friends with the knowledge you will soon have about the rule of thirds.  Perfect ice beaker for that next cocktail party.

Why is this called the "Rule of Thirds?" Because the lines in the image dissect the scene into one third chunks, both horizontally and vertically.  The goal is to compose a scene in your view finder so that the main subject falls along one or more of the lines. 


Composite image relying on the 
vertical lines. My eye starts just
above the upper left power point,
travels diagonally down to the right,
then diagonally down to the
left. Notice that also draws you
from the background image
through to the foreground.

If you are a landscape photographer, or just love snapping cell phone pics of amazing sunsets in Arizona while you're stuck in traffic, experiment with placing the horizon on the upper 1/3 line or the lower 1/3 line, rather than perfectly centered.  That alone will add more drama to your image and make it more interesting.   If possible, frame the scene so that a house or tree or some other visual element falls on one of the two vertical lines. 

I placed her eye on the upper
left power point, and the
opposite side of her face
on the right vertical line to
keep your eye inside the
power points.
The intersections where the lines meet - specified in the image above with the darker cross-hairs - are called "power points."  If the artist did a good job composing the image, your eye generally travels around these 4 points and continues to flow around them without hitting barriers or distractions that break that flow.

Many cameras have the lines and/or power points built into the view finder.  Good chance that you've seen them in your own camera but didn't know why they are present.  If your camera has any of these markings in the view finder, you now know how to use them.




Zena's eye is on the left power point,
her face is flanked by the right
vertical, and her legs roughly
follow the vertical lines.  The
lower horizontal line cuts across
her chest so her 4 legs are in
the lower 1/3 of the scene.
If you are taking portrait shots, either of others or as selfies, try to get an eyeball at one of the intersecting points, preferably one of the two points on the upper line.  

Here's Ranger without the lines
and power points overlaid for
you.  Can you see where the design
elements of the subject fall along
the lines and points we've talked
about?

Study the attached examples.  And just so my two fur babies don't feel left out, I've included them here as part of the discussion.  They've certainly been at my feet the whole time I've been typing, so they've already been involved.

Now it's your turn to go back and study pictures you've taken.  Pick out a few you like but can't quite put a finger on "why" you like them.  You may just discover that you occasionally stumbled into getting the "rule of thirds" correct without knowing it.

Also please take the time now to snap a few quick pictures of whatever interests you.  Your lovely bride, your fur babies, the next sunset, your car, whatever floats your boat.  Try to apply the lesson you've learned here about the rule of thirds.

The expense and quality of the camera in your hand is not as important as visually balancing the scene and managing how the viewer consumes your art.

Can you do a huge favor for me?  Post pictures in the reply area below as you experiment with this.  I will gladly help you assess how your progressing and offer pointers to help you take better pictures.










Friday, November 22, 2013

A Unique "Thank You" Gift Idea

If you are in a sales position or the owner of a business, then you already know the importance of giving meaningful "Thank You" gifts to your clients. 

Gifts don't need to be expensive to be amazing.  It just has to touch your client in a deep and personal way.



Realtors give closing gifts to their buyers
Looking for a unique gift idea for your clients, not just during the holidays?  Have you considered giving the gift of family portraits?  

The recipient will have a strong emotional bond with the gift since their family will be featured in the session.  Years from now you will be remembered as the person that gave them these family portraits.

Every family needs to capture cherished keepsake memories, yet so many people say that they haven't taken the time to find a photographer. They procrastinate getting this important item checked off their list, only to realize that years have slipped by. 

Ideal for fundraising events too!
Each gift certificate is beautifully presented and customized with your Thank You message.

The best part, I make these affordable to you so you can give them all year long to your clients.



You can reach Tom Argiro Portrait Photography at 855-650-3500, or info@TomArgiro.com.  He is also available on facebook, his website, his blog, Linked In, and Twitter. 625 W Deer Valley Road, Suite 103-250, Phoenix AZ 85027

Why Use A Boring QR Code?

I am the event photographer for the Fiocchi Cup at Ben Avery Clay Target Center this weekend.  So it looks like I get to photograph in the rain. 

Come rain or shine, shotgun shooters are enthusiastic about their clay sports.  As long as lightning strikes are at least 10 miles away, these guys continue to yell "pull" regardless of how hard it's raining. And a few don't care about how close the lightning is, crazy I know.

As I'm giving final thought to my workflow this weekend, I realized that I needed to have a flyer of some sort that the shotgun shooters can walk away with.  They need to know where to find the pictures I'm capturing this weekend.

One of the items on the flyer should be a QR code. That'll make it easier to find the web site and direct the reader straight to my EVENTS page on www.TomArgiro.com

If you don't know what a QR code is, they are the little digital black and white blocks that you see on the bottom right corner of marketing materials.  One that I created this morning looks like this:

So I started incorporating the QR code it into the marketing piece that I will be handing out this weekend.  Boring flyer, boring little black box, tucked away in the bottom right corner of the flyer. 

One of my fears began to creep in.  I heard a quiet voice in the back of my head getting louder as I worked on the flyer.  My concern is that these QR codes are becoming so commonplace now that people don't even notice them.  If you don't notice the QR code, how can you be compelled to click on it? 

It was time to give myself a creative challenge.  How can I use the boring QR code in a different way than I normally see them used? 

I really want the QR code, and the overall design of the flyer, to capture the viewer's attention.  So I asked "What am I focused on when I'm busting clay?" 

A handful of items came to mind.  My posture, the gun mount, the sight picture, where my feet are on the ground, my eye and ear protection, my pocket full of shotgun shells, and the six and a half pound shotgun in my hands.  So I closed my eyes and ran through how all of that feels.  Then I quietly said "pull" and the obvious answer came to me.  A Zen-like focus on "the clay" begins to take over my entire being.  After the focus on the clay is over, I realize that I heard a big bang, felt the recoil, and can smell the burnt powder. 

The little orange clay disc is it.  That's where I want the viewer's attention to be.  And that's where the QR code will go.

Next step was to dig through my archives of images that I've captured, preferably at the range, that contains a design element that will draw the viewer to the clay.

I also needed to add my branding text and my phone number.  There's a good chance that not everyone has a smart phone, or likes to use the QR codes, so I also needed text that will tell the view where to find the images the old fashioned (sort of) way, on a web page on the internet.

Here's the final piece:


I also settled on a bookmarker because a flyer seemed too big.  I didn't need all of the real estate to convey the message. 

Now have a marketing piece that (I hope) is "sticky" and will not be thrown out or lost in a pile of other stuff.  Again thinking old school, some of us still actually read physical, printed books.

I'd love to hear your thoughts on this.  Did I meet my own expectations?  Is the QR code easy to see, part of the message, compelling you to scan it and see where it goes?

You can reach Tom Argiro Portrait Photography at 855-650-3500, or info@TomArgiro.com.  He is also available on facebook, his website, his blog, Linked In, and Twitter. 625 W Deer Valley Road, Suite 103-250, Phoenix AZ 85027

Monday, November 18, 2013

When A Portrait Photographer Takes A Selfie ...



This is what happens when a portrait and fine art photographer decides to snap a selfie.

Volunteered time to A Dog's Tale Rescue

This is going to be a great week, I can just feel it.  Before 11AM on Monday morning I had a chance to meet a few new people, help out some dogs, and volunteer time to a worthy cause.  What a way to set the tone!

This morning I spent time helping A Dog's Tale Rescue with pictures of the fur-babies that are entrusting their lives and waiting for new forever homes.

Here's the link to the album that I created for them this afternoon:
https://www.facebook.com/media/set/?set=a.434863986636708.1073741842.282449235211518&type=3 

And you know I can't have this much fun with a photo session without creating a video to share:
http://www.youtube.com/watch?v=8eMH49EQgFw

A Dog's Tale Rescue
http://www.adogstale.org/
https://www.facebook.com/pages/A-Dogs-Tale-Animal-Rescue/426955487382406



Friday, November 15, 2013

Portrait and fine art photographer on exhibit at True Brew Cafe

FOR IMMEDIATE RELEASE
Date: 11/15/2013

Contact: Tom Argiro, 855-650-3500, info@TomArgiro.com
 
Portrait and fine art photographer on exhibit at True Brew Cafe
Tom Argiro Portrait Photography will have art on display at a local coffee and sandwich shop through the holidays.

Phoenix, AZ– Tom Argiro, owner of Tom Argiro Portrait and Fine Art Photography, will have art on display at True Brew CafĂ©, 1606 E Bell Road, suite #108, Phoenix AZ 85022 now through the end of December  2013.
“These are samples of my work, a chance for people to see my creative vision from a dozen client sessions, and a good cross-section of my body of work over the past couple years" said Mr. Argiro, who specializes in family portraits, newborn photography, pet photography, and high school senior sessions.  He also works with other local business owners, helping them strengthen their business networks and connections. "I love working with Charla and Rochelle of True Brew and I consider them an important business connection for me."

True Brew is located at 1606 E. Bell Rd. #108, Phoenix, Arizona 85022 (602) 296-4798. Their hours are 6:00 am - 3:00 pm Monday through Saturday.  "Like" their facebook page https://www.facebook.com/pages/True-Brew-CoffeeCafe/105652362819590

You can reach Tom Argiro Portrait Photography at 855-650-3500, or info@TomArgiro.com.  He is also available on facebook, his website, his blog, Linked In, and Twitter. 625 W Deer Valley Road, Suite 103-250, Phoenix AZ 85027

- ### -

Wednesday, November 13, 2013

How To Make A Great First Impression


First impressions.  We hear about the importance of them all the time. Phrases like "you only get one chance to make a great first impression" immediately come to mind.

Carol Kinsey Goman, Contributor at Forbes.com, wrote an article recently "Seven Seconds to Make a First Impression" that talks about body language when you have initial face-to-face time with a new client, boss, coworker, etc.  I highly recommend you read her article and others that she writes about body language and non-verbal communications in business.

However, there are times when your marketing materials need to make that first impression for you. You simply cannot be everywhere at once, so you need to delegate that "first impression" to someone or something else.  Perhaps your business card or mailer is passed along from a satisfied client to a friend or coworker.  Or someone finds one or more of your social media web presences.

What kind of first impression is your marketing material making on your behalf?  Is it representing you in the same professional manner that you represent yourself?  Does it set the correct tone for what it will be like to meet you and work with you?

Why people avoid having a professional headshot
Here are a set of reasons that I hear most often.
  • "I look great in person, but I don't look good on camera"
  • "I hate having my picture taken"
  • "I don't want to look posed"
  • "I have to loose 10 pounds first"
  • "It's too expensive"
As your professional photographer, it is my responsibility to address every single one of these reasons.  I will make you look great. I will not make you looked posed. I will take weight off you, and a few years too!. I will keep your headshots affordable.

There are other reasons why people don't have professional headshots. Even though you won't hear someone actually make these outlandish claims, a picture is worth a thousand words, so I can only imagine that the thought process goes something like these examples:
  • "Last Friday night, some random creepy guy bought us drinks.  I just cropped him out of our selfy duck face since he's already out of the picture"
  • "I look great in a tank top and daisy dukes. My professional business clients will understand"
  • "We love going out to the desert and shooting up the 'no shooting' signs. So what if I took pictures when we did it. The sign already had a bunch of holes. NSA's not watching me."
  • "Beer bottles, shmeer Bottles. Who cares. WooHoo."
I'm not even going to try to explain why every one of these profile pictures happen to be a bad idea. I can only hope and pray that they are self-explanatory.

Reasons You Need A Professional Headshot
To compete in this current market, you need to convey a warm and confident public facing image, yet it must also appear natural and honest. The best self-promotional tool available is a professional headshot.  It helps people recognize and remember you.

By using soft lighting techniques and professional posing, I create those polished images that only an experienced portrait photographer can offer.

How I can help
If you need a professional headshot that doesn't look posed, takes a few pounds and a few years off of you, is affordable, and puts you in your best light, call me at 855-650-3500 today.  I love helping sales professionals and local business owners make a great first impression.


Saturday, November 9, 2013

Allen Session, Dreamy Draw Park

I love surprises.  Especially when it's a chance to catch up with an old friend and past coworker.  And Monday's phone call was the best unexpected surprise I've had in a long time. 

Deirdre and I have stayed in contact on a professional level through LinkedIn, but haven't physically seen each other for about 10 years. We've only exchanged a few emails in the past year, mostly because our careers took different directions and Deirdre is now out of state. On top of that, she has been a part of my computer programming, technically inclined network.  All of my current marketing efforts have been directed towards sales professionals in Phoenix.  She was not someone I would have expected to reach out to me for a family photo session. 

So, I was blessed to be a part of this couple's family portrait session during a business trip that brought Deirdre back to Phoenix this week. Nice surprise.

I will let the pictures speak for themselves.  All I can say is that this couple is in LOVE. I think we captured some very tender, romantic moments. 

Time for me to be quiet and let the movie begin: 
http://www.youtube.com/watch?v=U_6ROMIBsjE

Based on what I knew about Deirdre's expectations of the session, I prepared a few pieces of wall art before we sat down to review. My favorites are the hand painted portrait on canvas and the horizontal tri folio, the first two images below.  Deirdre and Elton agreed.







Thursday, November 7, 2013

Event Photographer Named for Veteran's Day Celebration at the Franciscan Renewal Center


FOR IMMEDIATE RELEASE

Date: 11/07/2013

Contact: Tom Argiro, 855-650-3500, info@TomArgiro.com
 
Event photographer named for Veterans Day celebration
Tom Argiro will be the event photographer for this year's "Outreach To Veterans and Military Families Ministry" annual Veteran's Day celebration.

Phoenix, AZ– Tom Argiro, owner of Tom Argiro Portrait Photography, has been chosen as the event photographer for the annual Outreach to Veterans and Military Families Ministry's annual awards ceremony at the Franciscan Renewal Center, 5802 E Lincoln Drive, Scottsdale, Arizona 85253, (480) 948-7460 from 1PM to 6PM on Sunday, November 10, 2013.
The agenda for the day includes a prayer service with the Phoenix Fire Department's Honor Guard, presentations by Military and Veteran Support Groups, featuring Soldiers Best Friend, children's activities, music by the Phoenician Four, BBQ picnic, retiring the flag ceremony, and a community drum circle by Arizona Rhythm Connections.

“I love helping non-profit organizations, especially those that are supporting our military veterans” said Mr. Argiro. “It’s a chance for me to give back to the community, to those that have been protecting our freedoms.”  Besides event photography for non-profit organizations, Mr. Argiro specializes in family portraits, newborn photography, pet photography, and high school senior sessions.  He also works with other local business owners, helping them strengthen their business networks and connections.

Soldiers Best Friend has the important mission of providing United States military veterans suffering from Post-Traumatic Stress Disorder (PTSD) or Traumatic Brain Injury (TBI) with a trained Service or Therapeutic Companion Dog, most of these dogs of which will be rescued from local shelters.  This is accomplished by pairing the veteran with a rescued dog who then train together until graduation. Their goal is to help war heroes improve in their symptoms of PTSD, adjust back into civilian life, lead a more productive life and help them build self-esteem.  They also help the pet overpopulation problem by helping place shelter or rescue dogs into good homes.  Soldiers Best Friend: 5955 W. Peoria Ave. #6242 Glendale, AZ 85312 Phone 480-269-1738. www.SoldiersBestFriend.org

The Mission of the Outreach to Veterans and Military Families Ministry is to understand more deeply the struggles, hardships and challenges facing service members, their families and veterans; to take concrete actions to assist them; and to advocate for justice on their behalf through a Christ-centered message of healing, hope and acceptance. ovmfministry@gmail.com 602-740-6486

You can reach Tom Argiro Portrait Photography at 855-650-3500. 625 W Deer Valley Road, Suite 103-250, Phoenix AZ 85027